CoinDCX, one of India's leading cryptocurrency exchanges, has launched a new suite of services called CoinDCX Prime, designed to cater to the unique needs of high-net-worth individuals (HNIs), family offices, and institutional investors.
CoinDCX Prime offers a personalized investment experience for this elite investor segment, providing them with a range of exclusive benefits and tailored support. To access these services, investors must have a minimum investment portfolio of INR 50 lakh (approximately $70,000).
One of the key features of CoinDCX Prime is the dedicated key account managers who work closely with each client throughout their investment journey. These seasoned professionals provide personalized guidance, offering tailored investment strategies and exclusive research to help Prime members navigate the complex crypto landscape.
In addition to the personalized support, CoinDCX Prime members also gain access to renowned tax and legal professionals who specialize in the crypto industry. This ensures that Prime clients receive expert advice on the regulatory and compliance aspects of their investments, helping them make informed decisions.
Another perk of the CoinDCX Prime program is the competitive fee structure, which includes no additional charges for asset custody or holding gains. This is a significant advantage over traditional investment advisory services, where such fees can eat into the returns.
CoinDCX Prime also offers exclusive yield-generating opportunities through its Advanced Earn product. This allows Prime members to access structured products and yield-generation strategies, providing them with additional avenues to grow their crypto investments.
The launch of CoinDCX Prime aligns with the global trend of HNIs and institutions increasingly diversifying their portfolios with alternative investments, including cryptocurrencies. A recent study by Bain revealed that wealthy individuals are seeking higher returns and portfolio diversification through alternative assets.
Minal Thukral, the Head of Strategy and Growth at CoinDCX, expressed the company's excitement about the growing interest from HNIs and institutional investors. She noted that CoinDCX has already onboarded over 100 institutional investors, 2,500+ HNI clients, and serves more than 25 family offices.
Thukral emphasized that CoinDCX's compliance-first approach, as the first exchange in India to register as an FIU IND entity, has played a significant role in building trust with high-value clients. She added that the platform's existing user base of over 1.5 crore retail customers will also be instrumental in attracting HNIs and institutions to the CoinDCX Prime program.
By offering a personalized investment experience, exclusive benefits, and a focus on compliance, CoinDCX Prime aims to become the go-to destination for high-net-worth individuals and institutional investors seeking to diversify their portfolios with cryptocurrency assets. As the crypto market continues to evolve, this tailored service could play a crucial role in driving mainstream adoption and legitimacy within the industry.
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